BRIDGESTONE GOLF: Hydro Core

It's a good practice for most golfers to avoid water, but when Bridgestone Golf came to us wanting a new multi faceted campaign to introduce their new Hydrocore golf ball, which literally has water in its core, we quickly threw out the rule and dove right in. Bridgestone's leading edge ball has water mixed with other liquids that activate the rubber in the core allowing the ball to travel further with less spin. This was the focus of our creative: to tell a story that showcased the powerful driving force of the ball through water-centric visual effects...visually taking on the challenge of transforming what used to be a hazard in golf into an element that will improve your game. Now that we're done, it's time to play some golf. Who's in?