This spot is truly a story of collaboration. When Red Square Agency asked us to create a set of visuals to coincide with their written concepts for the Alabama insurance company, ALFA, we knew we had to deliver smart, creative design to help craft their vision for the company - an engaging, communicative campaign that helps ALFA differentiate itself in a sea of competitive ads that were mostly live–action, lifestyle–centric spots. Our artists created a series of graphic and CG focused style frames including this on-the-go replica of a digitally savvy community that uses ALFA's color palette to connect brand recognition and keep the small town feel. The result? The Red Square / Artifact team hit a home run and got to bring this beautiful, CG world to life.