BLUE CROSS BLUE SHIELD

SENIORS & INDIVIDUALS


We worked hard to create beautiful, on-target, visual stories for our clients. One of the best ways to know we’ve nailed it is when a client comes back wanting more…our campaign for Blue Cross Blue Shield of Alabama through Red Square Agency is a great example of this. The agency originally approached Artifact to bring very simple white type and blue backgrounds to life, and we took it one step further by cleverly combining big, bold animated 3D type and design elements that personalized and energized the spots. Soon the agency and their clients were asking for round two. This time we introduced characters and fantasy settings to drive home the message that BCBS of Alabama isn't like any other insurance company.