BLUE CROSS BLUE SHIELD

FIGHTER


This multi-spot campaign for Blue Cross Blue Shield via RSQ Agency inspires cancer fighters to share their survival stories online. Each spot opens with a CG-integrated presentation of empowering messages leading up to the campaign slogan, ”Be You.” The spot transitions to a live-action segment of a survivor sharing her story. From production to post, we executed the entire project in-house, partnering with Pogo Pictures Director Angel Traverso.