Living with HIV is something many people are faced with everyday, so when the CDC needed help creating a spot that encourages people living with HIV to stay in care and live well, it felt good to make it. In collaboration with Brand-Aid and American Institutes for Research, we shot, edited, and color corrected this moving PSA and series of digital stories featuring real people living with the condition leading happy and healthy lives. Check out the full campaign here: http://www.cdc.gov/HIVTreatmentWorks.
A few days after filming this in their beautiful Avondale Estates home, a mother and daughter from the Willadsen family were lost in a tragic fire. They were survived by a father and son, and a fund has been set up to help the family: http://www.gofundme.com/8aihbw.