GEORGIA UNITED

BUSY GUY


UGA head football coach Kirby Smart is a busy guy, and he gave Artifact an all-access peek at how he attacks the day: with his Georgia Bulldog debit card!

For the second year in a row, our friends at Georgia United Credit Union recruited us for an all new campaign with Coach Smart, highlighting the latest UGA branded debit cards. Once again, we left it all on the field: from original concept and script, to a live-action shoot in Athens, GA with our production partners Abe Froman and Director Lorenzo De Guia, to all post production overseen on-set and beyond by our CD, Ryan Tuttle.

We had a great time capturing behind the scenes moments from Coach's busy life, and with our solid game plan of editorial, color, VFX and finishing, we took this fun spot all...the...way, just in time for a new season of Georgia Football. Go Dawgs!