For the second year in a row, Artifact was honored to create the 2015 Sponsor Reel for AICP Southeast Chapter. Like all creative minds, we wanted to one-up ourselves so this time we decided to tell a story about a poor and hungry rabbit's life-or-death struggle with a greedy fox. This character driven narrative is filled with surreal animals that look eerily too human. All assets for our animated story were created using altered, modified, designed, and color-corrected photograhy to bring all our characters to life... or death.