GENERAL MILLS

REGENERATIVE FARMING | Dir. Cut


Large companies can have a big impact on our planet. Thankfully, General Mills is taking action to make that impact positive for our collective future. That's why we are proud to have partnered with Abe Froman and Director Lorenzo De Guia to help craft this video bringing awareness to regenerative farming: a process General Mills enacted to not only improve the food we eat, but how our food is made. Color grade was integral in telling the farmer's important story and highlighting the six key farming principles General Mills upholds to preserve soil quality for future generations. We then took the video to final delivery through finishing and end tag logo animation.