Being huge UGA fans here at Artifact, we were honored and excited to team up with our clients at Georgia United Credit Union to introduce their new partnership with The University of Georgia. We were brought on early in the process to concept & write these dynamic spots featuring Coach Kirby Smart. The spots focus on the parallels between his coaching philosophy and the mission of excellence at Georgia United. We shot in Athens, GA with our production partners at Abe Froman and Director Lorenzo De Guia. Our CD Ryan Tuttle was also on set to oversee all aspects of post production, including VFX supervision. We then completed all post, including editorial, color, VFX and finishing to complete the spot right in time to kickoff the new season - GO DAWGS!
Behind the scenes: