We're bee-yond excited to have partnered with BBDO Atlanta and their client, Bayer Crop Science, to create a buzz around their huge campaign to feed the bees! Launching this Earth Day was an inspiring social movement that simply states: bees and pollinators must eat and thrive, and everyone around the country can help by planting more flowers to provide forage for these very important pollinators. A significant part of the campaign was to create an uplifting video artistically demonstrating this idea of helping. After receiving an edit of beautiful footage, and illustrations by Olive47, we went to work animating, tracking, and compositing: breathing life into the charming main character "Beatrice" so she could travel the country planting seeds for our beloved friends... the bees!
It's not often we get to help with something that helps the greater good.