Georgia Lottery: Western

The Georgia Lottery went for the royal flush in 2021 with this hot, new KENO! spot. The epic adventures of James and Kevin continue with a fire-slinging western and BBDO brought us along for the ride, once again!

After supervising VFX on-set, our team took the KENO! magic to the next level through fire effects and composite, rig removal, manipulating Kevin the goat's mouth to blow fire, and building multiple scorched scenes in post. Following edit by Hero & color by CO3, we rounded out the spot with our custom end tag design & animation.